In the summer of 2020, the traditional concert series, Grøn Koncert, hosted by Muskelsvindfonden and Tuborg were cancelled due to covid-19. But instead of simply cancelling, Muskelsvindfonden came up with the idea of Grønnere Grøn - a series of concerts in private gardens all across the country during a single day in July, 2020.

Twentyfifty futures was tasked with managing part of the project - a competition allowing participants to win 100+ concerts with smaller, unknown artists in the comfort of their own home or garden. This part of the project was sponsored by LB Forsikring and made up the bulk of the events during Grønnere Grøn.

The main concerts were broadcasted in both radio and television on the 25th of July, while others became part of what was known as the largest garden party in the nation’s history. Grønnere Grøn was nominated for several awards.

ADDITIONAL INFO

Client: Muskelsvindfonden

Collaboration: LB Forsikring, Tuborg, TV 2, Radio Nova/Bauer Media, UNCOVERmusic & Event Safety

Project status: Finished (July 2020)

More info: Grønnere Grøn

Photo/Video credits: Muskelsvindfonden