As part of a team consisting of Møller & Grønborg, ADEPT and Kuben Management, Thomas as a partner at Kollision Design Office participated in the competition for the future development of Hedeland - a former gravel pit turned recreational area at the intersection of three municipalities close to Copenhagen, Denmark. The competition aimed at creating a long term development plan turning Hedeland into a regional, national and international destination.

The basic principle of our development plan was to split Hedeland in two; a landscaped area with recreational activities, the Commons, and an area reserved for user-driven activities and share economy, the Unions. The business strategy behind this was that by concentrating the landscaped area the client would save on operating costs while freeing up areas for user activities would generate new revenue streams. At the same time the idea behind the structural plan made for an interesting story, which would help fuel the ambition of Hedeland as an international destination.

Our role was to build the business and communication strategy for the area. The jury emphasised our "innovative and interesting business model, using sharing economy and volunteering as a brand."

ADDITIONAL INFO

Client: Municipality of Høje Taastrup, Municipality of Roskilde, Municipality of Greve, I/S Hedeland, Realdania

Collaboration: Kollision Design Office, Adept, Møller & Grønborg (now LYTT), Kuben Management

Project status: Delivered (2017)

Photo/Video credits: Adept